In the ever-evolving world of packaging—where visual impact, engineering, and storytelling must co-exist—Unbox Packaging has emerged as a leader in customized luxury rigid box packaging. With multiple PrintWeek India Awards, an expanding global footprint, and a founder-led ethos of innovation and care, Unbox continues to raise the bar for how premium packaging is conceptualized and delivered.
📦 A Journey Rooted in Passion and Purpose
Founded by Sahil Rao, Unbox began as a bold pivot from traditional commercial printing to the growing demand for personalized, high-end packaging. After studying printmaking in Germany and returning to India, Sahil spotted a widening gap in the packaging space—especially for bespoke, handcrafted, structurally innovative packaging solutions.
Today, Unbox caters to sectors including cosmetics, perfumes, food, pharma, gifting, electronics, and more—servicing both Indian and global clients across Europe and North America.
🏅 Consistent Recognition at PrintWeek India Awards
Unbox’s achievements have been consistently celebrated by the industry’s most respected platforms:
- 🥇 2022 – Winner: Packaging Converter of the Year (Rigid Box)
- 🥈 2023 – Special Jury Mention
- 🏆 2024 – Winner: Packaging Converter of the Year (Rigid Box)
As noted in PrintWeek’s 2024 coverage, Unbox continues to lead through both scale and detail in rigid box design and execution.
“Unbox proves once more why it is one of the leaders in the rigid box segment.” – PrintWeek India
🧠 What Made These Wins Stand Out?
Unbox has impressed juries with its technical mastery, complex structural designs, and ability to scale high-volume luxury jobs. Here’s a closer look:
🔹 2022 Highlights
- Paul John Grape Brandy Box: Featuring CMYK print with matte lamination, soft UV, intricate V-grooving, and gold foiled interiors—produced in just 20 days for 5,000 units.
- Uovo Saxophone Box: A rigid top-bottom box with Pantone shades, EVA foam inserts, and a unique two-tier reveal effect—created for a New York-based client.
🔹 2024 Highlights
- Merve Perfume Box: Gold foil stamping on 18 SKUs, consistent structure with multiple name and color variants—produced at a volume of 28,000 units.
- EZE Perfume Box: Minimalist outside, luxe inside—six foil stamps, three different foils, and rich ivory metallic paper for a dramatic reveal.
- Oksana Wedding Box: A re-usable box with a velvet lamination finish, housing candles, tea sets, and invitations—crafted in just four days.
- Nakshatra Grah Incense Box: Triangular multi-tray layout inspired by mythology, handcrafted and assembled manually under a tight 10-day deadline.
These entries reflect a rare balance of creativity, speed, and structural precision—a combination that’s helped Unbox build trust with over 500 brands across sectors.
👥 A Client-First Philosophy: The “Handholding” Approach
One of Unbox’s unique strengths lies in its client partnership model. Sahil Rao calls it a “handholding approach”—working closely with brands from idea to execution, ensuring alignment on aesthetics, functionality, and budget.
“We provide clients with structural and graphic design support, not just production. We get involved early and often, which makes a huge difference in quality and timelines.” – Sahil Rao
This consultative model is especially valuable in sectors like perfumes, cosmetics, gifting, and electronics, where presentation drives perception.
💡 Design-Driven Growth: The Launch of DoBeDo
In 2020, Unbox launched its creative vertical, DoBeDo, debuting Lumo—a paper and wood origami-inspired table lamp. Developed during the pandemic, it reflects the brand’s DNA: thoughtful design, accessible luxury, and user-centric functionality.
“To be is to do. To do is to be. DoBeDo.” — The philosophy behind the brand.
🔮 What’s Next?
- Expansion into exports and new product verticals
- Increased investment in sustainable materials
- Leveraging AI and automation for better planning and job tracking
- Growing DoBeDo as a design-led B2C arm
In Sahil Rao’s words:
“Being a little innovative and doing things differently is what has worked for us.”
Unbox as an Emerging Investment Opportunity
With a proven track record in design, delivery, and innovation, Unbox Packaging is now attracting attention not just from clients—but from potential investors and international partners.
- The company has received inbound partnership queries from Dubai and Kuwait, exploring options to set up full-scale packaging units and long-term supply relationships in the Middle East.
- This interest validates Unbox’s capability to scale and replicate its premium packaging model globally.
As the demand for bespoke, sustainable, and value-driven packaging grows across regions, Unbox is well-positioned for strategic equity partnerships and cross-border joint ventures.
📈 Looking to invest in the packaging industry in India?
Unbox represents a compelling opportunity for those seeking high-growth ventures in the premium packaging space.
🎯 Final Takeaway: Excellence That Speaks for Itself
From precision-crafted boxes to media acclaim and national awards, Unbox isn’t just packaging—it’s a philosophy of intentional design, uncompromised quality, and people-first execution. Whether you’re launching a luxury perfume or a new tech product, Unbox ensures your packaging isn’t just a container—but a conversation starter.
